NeonWebX
Digital marketing
Digital marketing services that stay pointed at revenue
Channels bought separately behave like separate businesses. The ads point at a page the SEO work is trying to rank for something else, the email list never hears about either, and no single report explains what is working. We run the whole thing as one system, with one measurement layer underneath it, so the evidence from any channel improves the rest.
What you get
What is actually delivered
Not a scope of hours. These are the things that exist at the end of the engagement, written so you can check whether you got them.
- A quarterly plan with named priorities, so the work is not decided in weekly panic
- Analytics and event tracking installed correctly, with a documented definition of what counts as a lead
- Content built for the queries that convert, not the ones with the biggest volume
- Email sequences that follow up on enquiries automatically instead of relying on someone remembering
- Landing pages and conversion rate work on the pages traffic already reaches
- One report per month that answers what changed, why, and what happens next
How it runs
The order the work happens in
Every step produces something you can look at, so you are never asked to approve work you have not seen.
Establish the baseline
Traffic, conversion rate, cost per lead and where enquiries actually come from today. Without a baseline, every later claim of improvement is unfalsifiable.
Choose the few things
A quarter has room for two or three real initiatives. We name them, size them, and decline the rest out loud rather than half-doing everything.
Ship and instrument
Everything that ships gets measured. If a change cannot be measured, we say so before building it, not after.
Review and reallocate
Monthly review against the baseline, with budget and effort moved toward the channels that earned it.
Straight answers
Questions about digital marketing
The ones that come up on a first call, answered the way we would answer them on the phone rather than the way a brochure would.
Do we need all of this at once?
No. Most engagements start with one channel and one measurement fix. Adding channels before the first one is instrumented just adds noise.
How do you report on digital marketing?
One monthly report in plain language: what moved against the baseline, what caused it, what is being worked next, and what we got wrong.
Do you write the content yourselves?
Yes. Content is written by the same team that plans the SEO and builds the pages, which is why the structure and the copy tend to agree with each other.
What is conversion rate optimization?
Improving the percentage of existing visitors who take the action you want, rather than buying more visitors. It is usually the cheapest growth available to a site with traffic.
The other four
What this works best alongside
Digital marketing is one of five, and it is cheaper and faster when the other four are pointing the same way. Each of these is run by the same team on the same plan.
Website design
Custom sites that load fast, read clearly, and give search engines something worth ranking.
SEO
Technical fixes, content that answers real queries, and internal linking that compounds over quarters.
Google Ads
Tightly themed campaigns, conversion tracking that is actually correct, and weekly pruning of what does not pay.
Managed hosting
Edge delivery, monitoring, backups and updates handled, so a slow month never becomes a lost quarter.
Next step
Talk to us about digital marketing
One call. We look at what you have now and tell you what we would do about it, in the order we would do it, whether or not you hire us for it.
It lands in the same inbox as an email to [email protected], and nothing about it is stored anywhere else.
We reply within two business days