NeonWebX
Google Ads
Google Ads management that spends like it is your money
Most underperforming Google Ads accounts are not a bidding problem. They are a structure problem and a measurement problem. Ad groups that cover six services at once, conversion actions that count a page view as a lead, and a negative list nobody has touched since launch. We rebuild the structure, fix what is being counted, and then optimize against numbers that mean something.
What you get
What is actually delivered
Not a scope of hours. These are the things that exist at the end of the engagement, written so you can check whether you got them.
- One tightly themed ad group per service, with keyword research per group across core, emergency, commercial and location-qualified intent
- Responsive search ads written to the full character limits, not padded to fill them
- A negative keyword list that blocks waste without blocking commercial intent
- The full asset set: sitelinks, callouts, structured snippets, call, business name, logo and location
- Conversion tracking set up end to end, including enhanced conversions for leads, and verified firing before launch
- Performance Max asset groups per service rather than one catch-all group
How it runs
The order the work happens in
Every step produces something you can look at, so you are never asked to approve work you have not seen.
Audit the account
What is being counted as a conversion, what the search terms report says you are actually paying for, and how much of the budget is going to queries you would never bid on deliberately.
Rebuild the structure
One theme per ad group, match types chosen on purpose, and a landing page per campaign that answers the query the click came from.
Fix the measurement
Calls, form leads and chat starts tracked as separate actions with the right primary and secondary designation, verified firing before a dollar is spent.
Prune weekly
Search terms reviewed, negatives added, budget moved toward what converts. Paid search is a maintenance discipline, not a launch event.
Straight answers
Questions about Google Ads
The ones that come up on a first call, answered the way we would answer them on the phone rather than the way a brochure would.
What budget do we need to run Google Ads?
It depends entirely on your cost per click and how many leads you need. We look at your market before recommending a figure, rather than starting from a number and hoping.
Do you manage the account or rebuild it?
Usually both. We rebuild what needs rebuilding, then manage it. Managing a badly structured account is optimizing a problem instead of removing it.
Who owns the ad account?
You do. Campaigns are built in your account, under your billing, and everything remains yours whether or not we keep working together.
Should we run Search or Performance Max?
Search first, because it gives you the query data. Performance Max works well once conversion tracking is trustworthy and there is enough signal for it to learn from.
The other four
What this works best alongside
Google Ads is one of five, and it is cheaper and faster when the other four are pointing the same way. Each of these is run by the same team on the same plan.
Website design
Custom sites that load fast, read clearly, and give search engines something worth ranking.
SEO
Technical fixes, content that answers real queries, and internal linking that compounds over quarters.
Digital marketing
Strategy, content, email and analytics run as one system, so each channel makes the others cheaper.
Managed hosting
Edge delivery, monitoring, backups and updates handled, so a slow month never becomes a lost quarter.
Next step
Talk to us about Google Ads
One call. We look at what you have now and tell you what we would do about it, in the order we would do it, whether or not you hire us for it.
It lands in the same inbox as an email to [email protected], and nothing about it is stored anywhere else.
We reply within two business days